Soju breaks new ground

25 January, 2023

Hite Jinro is working to bring South Korea’s beloved spirit to the rest of the world, Shay Waterworth talks to the company’s overseas market managing director.

Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.

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