Soju breaks new ground
25 January, 2023
Hite Jinro is working to bring South Korea’s beloved spirit to the rest of the world, Shay Waterworth talks to the company’s overseas market managing director.
Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.
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Danil Nevsky
The future for bar shows
The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows
