Soju breaks new ground
25 January, 2023
Hite Jinro is working to bring South Korea’s beloved spirit to the rest of the world, Shay Waterworth talks to the company’s overseas market managing director.
Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
